Latest posts | Feed | By Mark Brownlow on November 05, 2004
2004 Email Metrics Survey
Sample results from EmailSherpa's annual survey of marketers - this time almost 2300 answered. Interesting reading and here two snippets:
* only 11.2% of respondents are tracking response metrics by ISP (how will you know where you're blocked if you don't do this!)
* 48% track conversion rates of these (room for improvement there)
The full report is here (that's an affiliate link BTW)
Sample results from EmailSherpa's annual survey of marketers - this time almost 2300 answered. Interesting reading and here two snippets:
* only 11.2% of respondents are tracking response metrics by ISP (how will you know where you're blocked if you don't do this!)
* 48% track conversion rates of these (room for improvement there)
The full report is here (that's an affiliate link BTW)
[This post brought to you by Campaigner Email Marketing]
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