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E-Mail List Atrophy: The Effects of Old Addresses
Derek Harding goes over some of the dangers of letting email addresses get old or unused, with suggestions on how to avoid the negative consequences of email attrition. A useful reminder, though I'm not sure I agree with his final point that if you don't have anything to say, then you should send people a reminder of how they signed up and where. I'd say that can sound a little hollow six months after sign-up, so suggest you do find something to say (which can't be that hard).
Derek Harding goes over some of the dangers of letting email addresses get old or unused, with suggestions on how to avoid the negative consequences of email attrition. A useful reminder, though I'm not sure I agree with his final point that if you don't have anything to say, then you should send people a reminder of how they signed up and where. I'd say that can sound a little hollow six months after sign-up, so suggest you do find something to say (which can't be that hard).
Permalink | November 04, 2004 |
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