For the Record: Search Plus Email

Latest posts | Feed | By Mark Brownlow on November 04, 2004

An article suggesting that search and email marketing should not be seen as competitive, or either/or alternatives. The author pleads for more holistic and integrated approaches. Which may seem obvious, but we do have this remarkable tendency to think in terms of discrete categories, rather than taking the larger view.

[This post brought to you by Campaigner Email Marketing]
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