Latest posts | Feed | By Mark Brownlow on December 10, 2004
Is it the time of year?
Are standards slacking because we're all in "end of year" mode? Yesterday, I saw a press release from a well known company reporting on tests which "showed" how much lift an email campaign gets from different types of promotions. The test was so flawed (at least, as presented in the release) that I would have been embarassed to report it.
Then today I saw an email marketing case study on a top media site which basically could be summarized as "we decided to build a house list and send people email and it worked quite well." That's an interesting story, or it would be if this was 1998.
Bah humbug.
Are standards slacking because we're all in "end of year" mode? Yesterday, I saw a press release from a well known company reporting on tests which "showed" how much lift an email campaign gets from different types of promotions. The test was so flawed (at least, as presented in the release) that I would have been embarassed to report it.
Then today I saw an email marketing case study on a top media site which basically could be summarized as "we decided to build a house list and send people email and it worked quite well." That's an interesting story, or it would be if this was 1998.
Bah humbug.
[This post brought to you by Campaigner Email Marketing]
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