No man is an iland
Latest posts | Feed | ...email marketing advice by Mark Brownlow
March 30, 2004
Match.com Tests Rich Media Email to Convert Site Skimmers into Paid Members
Case study from MarketingSherpa. The headline kinds of tells you all you need to know about the content.
Case study from MarketingSherpa. The headline kinds of tells you all you need to know about the content.
Permalink | March 30, 2004 |
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Spammers in the works
A very detailed look at the different sides in the spam wars, with a focus on the situation in Australia. Lots of good background information on email blocking and who the players are.
A very detailed look at the different sides in the spam wars, with a focus on the situation in Australia. Lots of good background information on email blocking and who the players are.
March 29, 2004
Libraries email chapters to entice readers
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
Permalink | March 29, 2004 |
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March 26, 2004
RSS: Not Just for Bloggers Anymore
Pamela Parker looks at the state of RSS technology and asks whether it's ready for marketing prime time, i.e. can you track and can you serve ads?
Pamela Parker looks at the state of RSS technology and asks whether it's ready for marketing prime time, i.e. can you track and can you serve ads?
Permalink | March 26, 2004 |
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March 25, 2004
Tips on AOL Email Delivery Challenges
My friends over at MarketingSherpa have some insights into AOL's whitelist, site blocking and dynamic blocking email activities, plus tips on how to up your AOL deliverability rate.
My friends over at MarketingSherpa have some insights into AOL's whitelist, site blocking and dynamic blocking email activities, plus tips on how to up your AOL deliverability rate.
Permalink | March 25, 2004 |
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March 23, 2004
AOL Reports Drops in Both E-Mail and Spam Volume
Uplifting (depending on your perspective) stats from AOL, who are seeing less spam reports from their members, attributed to their agressive anti-spam measures and policies. Mind you, the poor IT folks there still get millions of spam reports a week.
Uplifting (depending on your perspective) stats from AOL, who are seeing less spam reports from their members, attributed to their agressive anti-spam measures and policies. Mind you, the poor IT folks there still get millions of spam reports a week.
Permalink | March 23, 2004 |
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March 22, 2004
Email marketing spending set to triple over next few years
According to JupiterResearch that is. They reckon it will hit $6.1 billion in 2008, mostly retention email, but they expect a recovery in the use of email for acquisition as well (meaning list rental I presume). Oh yes, and, "...marketers must manage their campaigns with skill to obtain the full benefits of online direct marketing." So any of you thinking you can obtain the full benefits by managing your campaigns badly need to think again.
According to JupiterResearch that is. They reckon it will hit $6.1 billion in 2008, mostly retention email, but they expect a recovery in the use of email for acquisition as well (meaning list rental I presume). Oh yes, and, "...marketers must manage their campaigns with skill to obtain the full benefits of online direct marketing." So any of you thinking you can obtain the full benefits by managing your campaigns badly need to think again.
Permalink | March 22, 2004 |
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March 19, 2004
Pew Internet & American Life Project has bad Can-Spam news
In a data memo, the organization reported rises in the numer of people who have reduced their email usage because of spam, who are less trustful of email (because of spam) and who find the online experience increasingly annoying (sigh...because of spam).
Add to that suggestions that people are getting more spam and there are few bits of good news for Can-Spam advocates. Some analysis of the survey:
* Junk E-Mail Is Unabated Despite Law, Survey Says (New York Times)
* More Unwanted Messages Since CAN-SPAM (ClickZ)
In a data memo, the organization reported rises in the numer of people who have reduced their email usage because of spam, who are less trustful of email (because of spam) and who find the online experience increasingly annoying (sigh...because of spam).
Add to that suggestions that people are getting more spam and there are few bits of good news for Can-Spam advocates. Some analysis of the survey:
* Junk E-Mail Is Unabated Despite Law, Survey Says (New York Times)
* More Unwanted Messages Since CAN-SPAM (ClickZ)
Permalink | March 19, 2004 |
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March 18, 2004
CAN-SPAM Update: 3 Precautions Many Marketers Are Overlooking
EmailSherpa highlights the inadequacy of most marketers' attempts to ensure Can-Spam compliancy, and offers some practical recommendations and an overview of what some big mailers are doing to get their operations lawsuit-proof.
EmailSherpa highlights the inadequacy of most marketers' attempts to ensure Can-Spam compliancy, and offers some practical recommendations and an overview of what some big mailers are doing to get their operations lawsuit-proof.
Permalink | March 18, 2004 |
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March 17, 2004
Anti-Spam Lawsuits: Prosecution as PR?
Janis Mara explores the possibility that the big anti-spam lawsuits filed by the top ISPs might be as much about PR as stopping spam. She's insight from experts, the FTC and some of the ISPs involved.
Janis Mara explores the possibility that the big anti-spam lawsuits filed by the top ISPs might be as much about PR as stopping spam. She's insight from experts, the FTC and some of the ISPs involved.
Permalink | March 17, 2004 |
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DoubleClick's Insight 2004 Conference
Jeanne Jennings reports on the above, highlighting three interesting tidbits, including the importance of those email recipients who respond to a marketing message, just not right away, an acquisition case study and rich media.
Jeanne Jennings reports on the above, highlighting three interesting tidbits, including the importance of those email recipients who respond to a marketing message, just not right away, an acquisition case study and rich media.
March 16, 2004
The Formula Behind an E-Newsletter That Sells
Most people (myself included) tend to preach that e-newsletters are a long-term approach to increasing sales. Debbie Weil takes a slightly different stance in this article at MarketingProfs.com, and offers advice and examples on how to use your newsletter for a more immediate sales impact.
Most people (myself included) tend to preach that e-newsletters are a long-term approach to increasing sales. Debbie Weil takes a slightly different stance in this article at MarketingProfs.com, and offers advice and examples on how to use your newsletter for a more immediate sales impact.
Permalink | March 16, 2004 |
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Email insights from Canada
Report on an Ipsos-Reid survey of internet users in Canada. Among the insights, the frankly frightening news that 1% of people have actually bought a product advertised through spam. (So men really are that insecure?). In better news, the study also found that 77% of users had signed up to receive permission email from a website. And those that do are signing up to more website email lists than last year.
Report on an Ipsos-Reid survey of internet users in Canada. Among the insights, the frankly frightening news that 1% of people have actually bought a product advertised through spam. (So men really are that insecure?). In better news, the study also found that 77% of users had signed up to receive permission email from a website. And those that do are signing up to more website email lists than last year.
March 15, 2004
Study: 19% of Opt-In E-Mail is Blocked
ClickZ News reports on some baddish news in a deliverability report put out by Return Path. Seems the inadvertant blocking of permission-based email by the big ISPs is getting worse, rather than better. Of particular concern to consumer marketers, who'll have more of these generic Yahoo, AOL addresses on their lists.
ClickZ News reports on some baddish news in a deliverability report put out by Return Path. Seems the inadvertant blocking of permission-based email by the big ISPs is getting worse, rather than better. Of particular concern to consumer marketers, who'll have more of these generic Yahoo, AOL addresses on their lists.
Permalink | March 15, 2004 |
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March 14, 2004
Can a New Desktop Application Replace Email Newsletters?
Anne Holland describes some of the early issues she's encountered even before launching a desktop application as a possible alternative to email newsletters.
Anne Holland describes some of the early issues she's encountered even before launching a desktop application as a possible alternative to email newsletters.
Permalink | March 14, 2004 |
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FTC Seeks Comments on Spam Regulation
If you have something to say about the legislation, now's your chance. The FTC has a form where you can submit opinions on a whole host of Can-Spam related issues, not least of which is a proposed do-not-email register.
If you have something to say about the legislation, now's your chance. The FTC has a form where you can submit opinions on a whole host of Can-Spam related issues, not least of which is a proposed do-not-email register.
The Roots of Email Marketing
This one's for trivia fans among you. Jim Meskauskas reveals the identity of probably the world's first unsolicited bulk email (back in 1971) and the world's first example of bulk email marketing (back in 1978 - also unsolicited unfortunately).
This one's for trivia fans among you. Jim Meskauskas reveals the identity of probably the world's first unsolicited bulk email (back in 1971) and the world's first example of bulk email marketing (back in 1978 - also unsolicited unfortunately).
March 11, 2004
Scarlet fever
Due to the above, I'm not updating this section this week. Once the antibiotics kick in, expect a return to normal service.
Due to the above, I'm not updating this section this week. Once the antibiotics kick in, expect a return to normal service.
Permalink | March 11, 2004 |
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March 09, 2004
Email: Workers' Constant Companion
Some background info on email usage from Information Week. They report, for example, on a survey of email usage among business-technology professionals. And throw in the little tidbit that large companies are handling an average 4 million emails a day. And you think you had problems...
Some background info on email usage from Information Week. They report, for example, on a survey of email usage among business-technology professionals. And throw in the little tidbit that large companies are handling an average 4 million emails a day. And you think you had problems...
Permalink | March 09, 2004 |
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March 08, 2004
This Old Spammer
And another scary article from imediaconnection.com. Not so much for the description of how a site is being sued for Can-Spam violations, but for the report on an Interland survey which suggested that 62% (of small businesses) have either not heard of CAN-SPAM or are unaware of how the Act affects their business.
And another scary article from imediaconnection.com. Not so much for the description of how a site is being sued for Can-Spam violations, but for the report on an Interland survey which suggested that 62% (of small businesses) have either not heard of CAN-SPAM or are unaware of how the Act affects their business.
Permalink | March 08, 2004 |
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Is Your Email Old School?
Dave Chase with a must-read article at imediaconnection.com. He identifies various capabilities and features that your publishing system should have, so you can move to the next level of email marketing success. Bit of a wake up call for anyone sitting on their email laurels. You just can't sit still for a moment in this game. Exciting? Frustrating? You decide...
Dave Chase with a must-read article at imediaconnection.com. He identifies various capabilities and features that your publishing system should have, so you can move to the next level of email marketing success. Bit of a wake up call for anyone sitting on their email laurels. You just can't sit still for a moment in this game. Exciting? Frustrating? You decide...
March 05, 2004
57% of Consumers Will Give Email Addresses to a Local Retailer
EmailSherpa offers some statistics and real-world examples to highlight the value of collecting email addresses at the offline point of sale. And then weighs in with some practical suggestions on how to make the most of the opportunity.
EmailSherpa offers some statistics and real-world examples to highlight the value of collecting email addresses at the offline point of sale. And then weighs in with some practical suggestions on how to make the most of the opportunity.
Permalink | March 05, 2004 |
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March 04, 2004
Three Proposed Ways to Stem the Email Influx
Windows and Net Magazine has a brief overview of some of the promising technological solutions on the way to deal with spam.
Windows and Net Magazine has a brief overview of some of the promising technological solutions on the way to deal with spam.
Permalink | March 04, 2004 |
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March 02, 2004
You CAN Tell How You're Selling Offline
Not strictly email marketing. But Derek Hewitt comes up with a bunch of practical suggestions on how to measure the impact of online promotions on offline sales. The more you know about such things, the better you can measure the ROI of your email camapigns.
Not strictly email marketing. But Derek Hewitt comes up with a bunch of practical suggestions on how to measure the impact of online promotions on offline sales. The more you know about such things, the better you can measure the ROI of your email camapigns.
Permalink | March 02, 2004 |
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CAN-SPAM and E-Mail Sender Fields
Ben Isaacson goes through the various options when it comes to deciding on what to put in the all-important sender field of your emails. All-important because many recipients decide whether to give your email a chance based on this very field. He covers the topic from both a legislative and best practice angle.
Ben Isaacson goes through the various options when it comes to deciding on what to put in the all-important sender field of your emails. All-important because many recipients decide whether to give your email a chance based on this very field. He covers the topic from both a legislative and best practice angle.
March 01, 2004
Light relief
If you've never had an embarassing email moment, you've not used email. But for all those who found the mistake after they hit the send button on a campaign or email, the above article offers some consolation. There are people who have made far worse mistakes. Read, and feel guilty about the pleasure it gives you.
If you've never had an embarassing email moment, you've not used email. But for all those who found the mistake after they hit the send button on a campaign or email, the above article offers some consolation. There are people who have made far worse mistakes. Read, and feel guilty about the pleasure it gives you.
Permalink | March 01, 2004 |
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