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Latest posts | Feed | ...email marketing advice by Mark Brownlow
June 30, 2004
FTC mulls bounty system to combat spammers
MSNBC reports on the FTC's musings on offering bounties to people for finding and reporting spammers. Includes quotes from people on both sides of the spam debate, plus a look at the impacts of anti-spam efforts so far.
MSNBC reports on the FTC's musings on offering bounties to people for finding and reporting spammers. Includes quotes from people on both sides of the spam debate, plus a look at the impacts of anti-spam efforts so far.
Permalink | June 30, 2004 |
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June 29, 2004
Keeping Email Legal
Lee-Ann Vermaak delves into some database issues and recommendations in the context of Can-Spam compliance.
Lee-Ann Vermaak delves into some database issues and recommendations in the context of Can-Spam compliance.
Permalink | June 29, 2004 |
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June 28, 2004
What E-Mail Marketers Can Learn From Banner Ads
Paul Soltoff users a banner ad analogy to present some reminders of the key things you need to do with an email marketing message to make an impact on the recipient.
Paul Soltoff users a banner ad analogy to present some reminders of the key things you need to do with an email marketing message to make an impact on the recipient.
Permalink | June 28, 2004 |
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June 25, 2004
Microsoft, Google, Yahoo, Lycos In Free E-Mail Space Race
Gregg Keizer reviews and analyzes the current state of the free email wars.
Gregg Keizer reviews and analyzes the current state of the free email wars.
Permalink | June 25, 2004 |
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Double Your E-Mail Registrations in Seven Steps
Heidi Cohen has a number of tips on how to improve your sign-up rate at your website, plus suggestions on how to track the performance of your subscription efforts.
Heidi Cohen has a number of tips on how to improve your sign-up rate at your website, plus suggestions on how to track the performance of your subscription efforts.
MSN Announces Comprehensive Worldwide Upgrade to MSN Hotmail
Prompted by Gmail and Yahoo! developments, this press release announces that Hotmail is joining the free email arms race and upping storage limits on free accounts to 250 MB (2 GB for paid accounts). There are other enhancements, too. Yippee!
Prompted by Gmail and Yahoo! developments, this press release announces that Hotmail is joining the free email arms race and upping storage limits on free accounts to 250 MB (2 GB for paid accounts). There are other enhancements, too. Yippee!
June 24, 2004
Air NZ flies direct the email way
Case study of how Air New Zealand uses email to get an ROI of 15:1 on direct marketing campaigns.
Case study of how Air New Zealand uses email to get an ROI of 15:1 on direct marketing campaigns.
Permalink | June 24, 2004 |
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June 23, 2004
Three Reasons to Publish an E-Newsletter AND a Blog
Debbie Weil offers...erm...three reasons to publish... (I think you can guess the rest).
Debbie Weil offers...erm...three reasons to publish... (I think you can guess the rest).
Permalink | June 23, 2004 |
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FTC Works, Even if DNE Doesn't
Michael Mayor doffs his cap in the direction of the FTC and explains why he believes that they'll play an important role in solving the spam problem, despite the unworkability of a do-not-email registry.
Michael Mayor doffs his cap in the direction of the FTC and explains why he believes that they'll play an important role in solving the spam problem, despite the unworkability of a do-not-email registry.
June 22, 2004
12 Things FTC Wants You to Know
Here's the final part of the iMedia summit transcript with advice on legal issues for email marketers. Parts 1 and 2 here.
Here's the final part of the iMedia summit transcript with advice on legal issues for email marketers. Parts 1 and 2 here.
Permalink | June 22, 2004 |
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Blacklists and Whitelists and Deliverability, Oh My!
Anne Mitchell with an introduction to blacklists and whitelists...
Anne Mitchell with an introduction to blacklists and whitelists...
The Internet Ad You Are About to See Has Already Read Your E-Mail
Saul Hansell in the NYT takes a look at how Google selects ads to appear in Gmail. Interesting tidbits for marketers, including confirmation that, yes, ads for competitors will show up alongside your email marketing messages.
Saul Hansell in the NYT takes a look at how Google selects ads to appear in Gmail. Interesting tidbits for marketers, including confirmation that, yes, ads for competitors will show up alongside your email marketing messages.
June 21, 2004
SitStay's e-newsletter success
EmailSherpa with a case study of how a big company manages to stay close to its roots and get a 96% open rate on its newsletters. Not bad, not bad.
EmailSherpa with a case study of how a big company manages to stay close to its roots and get a 96% open rate on its newsletters. Not bad, not bad.
Permalink | June 21, 2004 |
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Father of the internet says email ID will cure spam
The growing belief that email authentication is the best route out of spam hell gets support from a top net brain.
The growing belief that email authentication is the best route out of spam hell gets support from a top net brain.
MSN to Boost E-Mail Storage Space
More good news - looks like Hotmail will follow Yahoo! and GMail in offering its many, many users more email storage space. So fewer overflowing inboxes to mess up your broadcast email efforts.
More good news - looks like Hotmail will follow Yahoo! and GMail in offering its many, many users more email storage space. So fewer overflowing inboxes to mess up your broadcast email efforts.
June 17, 2004
12 Things FTC Wants You to Know
Second part of the session transcript with advice on the FTC-law-spam-email marketing mix. Part 1 here.
Second part of the session transcript with advice on the FTC-law-spam-email marketing mix. Part 1 here.
Permalink | June 17, 2004 |
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Marketers' View of the Do-Not-Spam List
The Washington Post carries a transcript of a Q&A session with the DMA's Jerry Cerasale. He answers various questions on that organization's approach to spam and related policy and practice.
The Washington Post carries a transcript of a Q&A session with the DMA's Jerry Cerasale. He answers various questions on that organization's approach to spam and related policy and practice.
Spammer prosecutions waste time and money
Thomas C. Greene has a go at the Can-Spam legislation, citing the FTC's own comments as evidence that it's essentially a waste of paper.
Thomas C. Greene has a go at the Can-Spam legislation, citing the FTC's own comments as evidence that it's essentially a waste of paper.
June 16, 2004
Google Gmail Forum
Already jam-packed with posts, you can undoubtedly pick up some useful insight here into the Gmail service and its implications for marketers (note the forum is intended for Gmail users).
Already jam-packed with posts, you can undoubtedly pick up some useful insight here into the Gmail service and its implications for marketers (note the forum is intended for Gmail users).
Permalink | June 16, 2004 |
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Free email wars hot up
In this press release, Yahoo! announces enhancements to its email services. Chief among these are increasing email storage facilities to free users to 100MB and to 2GB for premium (i.e. paying) users. The race to offer the best email service can only benefit marketers, notwithstanding the false positive problem with regard to filters. More storage space means less deletes and unsubscribes, for example.
In this press release, Yahoo! announces enhancements to its email services. Chief among these are increasing email storage facilities to free users to 100MB and to 2GB for premium (i.e. paying) users. The race to offer the best email service can only benefit marketers, notwithstanding the false positive problem with regard to filters. More storage space means less deletes and unsubscribes, for example.
Do not do a "Do Not Spam" list
In this release from the FTC, they basically give a temporary thumbs down to the idea of a do-not-spam list. They say it might actually increase spam and would be impossible to enforce anyway. Instead they'll be encouraging efforts to improve email authentication, with a conference on the topic planned for later this year. So there'll be a few less frothy mouths in marketing departments today.
In this release from the FTC, they basically give a temporary thumbs down to the idea of a do-not-spam list. They say it might actually increase spam and would be impossible to enforce anyway. Instead they'll be encouraging efforts to improve email authentication, with a conference on the topic planned for later this year. So there'll be a few less frothy mouths in marketing departments today.
12 Things FTC Wants You to Know
iMedia Connection with the first of three transcripts from a summit session on the FTC and law as it affects spam and email marketing. The speakers are legal and privacy experts. This first article addresses the issue of truth and fairness, which illustrates that there's a lot more to this Can-Spam thing than just permission issues.
iMedia Connection with the first of three transcripts from a summit session on the FTC and law as it affects spam and email marketing. The speakers are legal and privacy experts. This first article addresses the issue of truth and fairness, which illustrates that there's a lot more to this Can-Spam thing than just permission issues.
Avoid the Spam Filter
Russell Shaw draws on some expert opinions to offer insight into the filtering game and how to ensure legitimate communications get through.
Russell Shaw draws on some expert opinions to offer insight into the filtering game and how to ensure legitimate communications get through.
June 15, 2004
Lobby rejects anti-spam laws
In New Zealand, the DMA thinks anti-spam legislation is not needed. Bit of a surprise there.
In New Zealand, the DMA thinks anti-spam legislation is not needed. Bit of a surprise there.
Permalink | June 15, 2004 |
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June 14, 2004
Eye on E-Mail Newsletters
Paul Soltoff reveals some interesting data on the profitability of the same e-newsletter with different layouts. At the least, it shows you the importance of design.
Paul Soltoff reveals some interesting data on the profitability of the same e-newsletter with different layouts. At the least, it shows you the importance of design.
Permalink | June 14, 2004 |
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Show notes from Inbox email event
Janet Roberts summarizes the key points for marketers, identifying three major trends for the future - all to do with deliverability.
Janet Roberts summarizes the key points for marketers, identifying three major trends for the future - all to do with deliverability.
June 11, 2004
Microsoft Files More CAN-SPAM Suits
Good news for legitimate email marketers - Microsoft seems to have taken on the can-spam enforcement mantle and is coming down hard on spammers.
Good news for legitimate email marketers - Microsoft seems to have taken on the can-spam enforcement mantle and is coming down hard on spammers.
Permalink | June 11, 2004 |
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June 10, 2004
Found Money: Eight "Quick Hits"
Lovely collection of suggestions of how to make additional revenue from those emails you're already sending and wouldn't normally consider marketing opportunities. Something for everyone there.
Lovely collection of suggestions of how to make additional revenue from those emails you're already sending and wouldn't normally consider marketing opportunities. Something for everyone there.
Permalink | June 10, 2004 |
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June 09, 2004
Gmail's Coming - Are You Ready?
Another article listing some of the features of Google's upcoming free email service, and suggesting how marketers might need to adapt to ensure the continuing success of email campaigns.
Another article listing some of the features of Google's upcoming free email service, and suggesting how marketers might need to adapt to ensure the continuing success of email campaigns.
Permalink | June 09, 2004 |
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Spam-Fighting Theories Far From Practice
Some people aren't hot on how effective these new anti-spam technologies are going to be. Though the best bit about the report is the email marketing advice given at the end by the Gartner analyst. Are we really still in such a state of ignorance that such things still need to be said? Hope not...
Some people aren't hot on how effective these new anti-spam technologies are going to be. Though the best bit about the report is the email marketing advice given at the end by the Gartner analyst. Are we really still in such a state of ignorance that such things still need to be said? Hope not...
AOL To ESPs: Comply with SPF, Or Else
Most anti-spam measures are going to require commesurate changes in the legitimate email marketing industry, too. And here's an example of what's to come. AOL are requiring email service providers to comply with one of the promising email authentification technologies.
Most anti-spam measures are going to require commesurate changes in the legitimate email marketing industry, too. And here's an example of what's to come. AOL are requiring email service providers to comply with one of the promising email authentification technologies.
June 08, 2004
Marketing Executives Are Seeking Greater Accountability
A survey of CMOs says they're frustrated at an inability to gauge performance. This also applies to email marketing, where measuring the standalone performance is possible, but CMOs bemoan the lack of data with which to benchmark their results against those of their competitors.
A survey of CMOs says they're frustrated at an inability to gauge performance. This also applies to email marketing, where measuring the standalone performance is possible, but CMOs bemoan the lack of data with which to benchmark their results against those of their competitors.
Permalink | June 08, 2004 |
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June 07, 2004
RSS Feeds Can Build Web Traffic, but Fence Sitters Note Problems
A long look at RSS from the perspetive of big publishers - fans and skeptics alike. Interesting background to this technology.
A long look at RSS from the perspetive of big publishers - fans and skeptics alike. Interesting background to this technology.
Permalink | June 07, 2004 |
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Does Can-Spam Act Lead To More Spam?
InformationWeek raises the hypothesis that the legislation actually led to more spam, not less. This suggestion is mainly based on the fact that spam has increased over recent months, but correlation and causality are two different kettles of fish.
InformationWeek raises the hypothesis that the legislation actually led to more spam, not less. This suggestion is mainly based on the fact that spam has increased over recent months, but correlation and causality are two different kettles of fish.
June 04, 2004
Special report on Google Gmail
EmailSherpa's Janet Roberts with an in-depth look at Gmail from a marketer's perspective. Lots and lots (and lots) of disheartening news for senders of bulk permission email.
EmailSherpa's Janet Roberts with an in-depth look at Gmail from a marketer's perspective. Lots and lots (and lots) of disheartening news for senders of bulk permission email.
Permalink | June 04, 2004 |
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June 03, 2004
Email marketing articles
Just a note to say I've taken the links to articles and other resources dug up through this blog and categorized them in a resource directory (you'll see the categories listed to the right). This should help those who want to find articles on particular aspects of email marketing. I'll keep it updated on a roughly weekly basis.
Just a note to say I've taken the links to articles and other resources dug up through this blog and categorized them in a resource directory (you'll see the categories listed to the right). This should help those who want to find articles on particular aspects of email marketing. I'll keep it updated on a roughly weekly basis.
Permalink | June 03, 2004 |
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June 02, 2004
Is Gmail the Hotmail Killer?
Steve Bass has some things to say about Gmail - in particular, you'll find screenshots of the account interface and how the contextual ads look - important for those worried about how their emails will show up on recipients' screens.
Steve Bass has some things to say about Gmail - in particular, you'll find screenshots of the account interface and how the contextual ads look - important for those worried about how their emails will show up on recipients' screens.
Permalink | June 02, 2004 |
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The Coming Rebirth of Email Marketing
Mike Adams predicts a rapid end to the spam problem thanks to technological solutions, and the rebirth of permission email marketing as it was meant to be.
Mike Adams predicts a rapid end to the spam problem thanks to technological solutions, and the rebirth of permission email marketing as it was meant to be.
DoubleClick Email Trend Report
The press release summarizes the main findings from Q1 of this year and offers access to a more detailed executive summary. Essentially, not much has changed versus Q1, 2003 in terms of deliverability and performance. On the one hand, that's reassuring, since it means email is surviving as a commercial medium. On the other hand, 12 months of progress in terms of marketing skills, best practices, technology etc. hasn't had any impact on the numbers.
The press release summarizes the main findings from Q1 of this year and offers access to a more detailed executive summary. Essentially, not much has changed versus Q1, 2003 in terms of deliverability and performance. On the one hand, that's reassuring, since it means email is surviving as a commercial medium. On the other hand, 12 months of progress in terms of marketing skills, best practices, technology etc. hasn't had any impact on the numbers.
June 01, 2004
And the numbers keep rising...
The free email account wars just got hotter, as AventureMail.com announced a service for users with 2GB of storage. That's double the biggest amount seen to date. If you have a consumer list, it pays to keep track of developments in that industry. Looks like you'll have to worry less about people unsubscribing and deleting just to save space. But more competition means more address migration, too.
The free email account wars just got hotter, as AventureMail.com announced a service for users with 2GB of storage. That's double the biggest amount seen to date. If you have a consumer list, it pays to keep track of developments in that industry. Looks like you'll have to worry less about people unsubscribing and deleting just to save space. But more competition means more address migration, too.
Permalink | June 01, 2004 |
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