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July 30, 2004

Email marketing glossary
A new 145-term one put together by the folks over at EmailSherpa.

July 28, 2004

12 Tips for Successful Opt-in Email Newsletters
An article primarily directed at those new to e-newsletters. The 12 tips cover basic subscription and list management practices.

July 27, 2004

The war continues...
Hotmail made good on their promise and upped storage limits for the paid service to 2GB. And it looks like Microsoft is rolling out its sender authentication requirements to Hotmail, too, which will make life more difficult for spammers who try and fake the source of the spam (i.e. most of them). Stay tuned...

E-Mail Makes TV Ads Better
Paul Soltoff highlights research confirming the synergy you get with a combined direct response TV ad and email marketing campaign. He also offers some practical advice on email tactics which best enhance the value of your TV spots.

July 23, 2004

Sixty-Five Online Businesses Receive Email Marketing Best Practices Award
Arial Software have been squeezing as many press releases as they can out of their survey of email practices. This is the sixth I think. Anyway, the key thing is that only 65 of the 1,057 large corporations surveyed satisfied the criteria required to describe their email efforts as best practice.

Not a huge number, but this is best practice, right? Well, if you look at the criteria used, it's pretty basic stuff these days. So the fact that less than 7% of those surveyed managed to meet those standards is depressing.

July 22, 2004

Getting Ready for Gmail
The second half of Dave Chase's look at the implications of Google's Gmail email service for marketers. Comes with a bunch of what-to-do-now recommendations.

Corporate spam filters
Return Path just put out a new white paper with the results from a survey of IT managers assesing the kind of email filtering practices they use. You'll find the link on their index page, and you'll need to submit your name, company and email address to access the .pdf. While you're there, download some of their other white papers, too. Interesting reading.

New Email Stats
EmailSherpa has some statistics on the how the day and time of delivery impacts on email marketing success metrics. The author also outlines a lot of important ifs and buts to go with the survey data.

July 21, 2004

Are You Ready for Gmail?
Dave Chase begins a two-part article on the email marketing issues associated with Google's new email service. It's mostly bad news, but some good, too.

July 20, 2004

How to Avoid Those Blacklist Blues
Anne Mitchell has an overview of how to keep off them and how to get off them if you do end up on them.

July 19, 2004

Worried firms consider email boycott
According to a MessageLabs survey, a fair few firms are genuinely considering dumping email entirely if the spam, virus, fraud and security threats get much worse. That would make email marketing a little difficult.

RSS growing pains
A useful reminder of one of the problems ahead if everyone starts using RSS readers...if you're looking to RSS to replace your e-newsletter program, it's a problem you'll need to be aware of.

July 16, 2004

How a 10-Year-Old Newsletter Generates Half a Mill in Sales With Every Issue
Case study from EmailSherpa with details on how to use high quality editorial and low key promotions to drive a sustainable revenue-generating e-newsletter.

July 15, 2004

An overview of spam techniques
Barracuda Networks offers a free 7-page white paper on the different ways used to identify and block spam. Nice background for afficionados.

July 14, 2004

Winning Subject Lines
ClickZ duo Joanna Belbey and Karen Gedney review some successful email subject lines used in B2B email marketing.

July 13, 2004

E-Mail Marketing to Online Women: Keyword "Multi"
Paul Soltoff reviews some recent research on marketing to women and draws out some suggestions on how to adapt your email marketing messages and landing pages accordingly.

The Gmail Ripple Effect
Chris Richardson outlines some of the changes to free and for-fee email services prompted by Google's new email offering.

July 08, 2004

Spam is More Stressful than Traffic
iMedia Connection reports on a Yahoo survey of consumers and spam. Depressingly, "one out of five people admit to purchasing products from spammers." That's a lot of insecure males...

Email Subscription Spam Risk Audit
Arial Software signed up to over a 1000 prominent in-house lists to see what happened to their email address. This report summarizes the results. Key findings: nearly everyone protected subscriber privacy. BUT...a handful failed to honor unsubscribe requests, over half of the emails received had no unsubscribe mechanism within the email, and over a third of the companies didn't bother ever sending an email to the subscribing address. Ouch!!!

July 01, 2004

CAN-SPAM Study Results: Brand Marketers Change Tactics as Spammers Scoff at the Law
EmailSherpa's been tracking what happens to two seed addresses they put out on a website to be scraped by spammers. As usual, a report of the facts is followed by practical implications, insights and advice for marketers.

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