No man is an iland
...daily blog with email marketing advice, news and best practices
Feed | Latest posts | By Mark Brownlow
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September 29, 2004
Blocked E-Mail Images
Useful article summarizing some of the problems with getting images displayed in emails, plus tips on what you can do about it.
Useful article summarizing some of the problems with getting images displayed in emails, plus tips on what you can do about it.
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Study: URL-Based E-Mail Blocking On The Rise
Report on some experiments done with leading ISPs to see which elements within emails cause them to disappear into spam folders or fail the filter test. Lots of interesting snippets of info there which might save you from some deliverability disasters.
Report on some experiments done with leading ISPs to see which elements within emails cause them to disappear into spam folders or fail the filter test. Lots of interesting snippets of info there which might save you from some deliverability disasters.
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Yahoo Takes RSS Mainstream
InternetNews.com reports on the coming revamp of Yahoo's site, which includes a more prominent focus on RSS feeds, thus giving the technology another major boost.
InternetNews.com reports on the coming revamp of Yahoo's site, which includes a more prominent focus on RSS feeds, thus giving the technology another major boost.
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September 28, 2004
Get HTML E-Mail Opened
Anne Mitchell describes some of the many barriers to getting html email opened and displayed properly when many email services and software clients are trying to prevent both from happening. And she has some words of advice for reversing the trend.
Anne Mitchell describes some of the many barriers to getting html email opened and displayed properly when many email services and software clients are trying to prevent both from happening. And she has some words of advice for reversing the trend.
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Is Strategy Missing From Your Email Marketing?
Kevin Burke warns against inertia in your email marketing efforts, and has a couple of tips for improving the success of your communications.
Kevin Burke warns against inertia in your email marketing efforts, and has a couple of tips for improving the success of your communications.
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If RSS ain't broke...
Steve Gillmor with an opinion piece on the future of RSS and the issue of scalability (since a lot of people are worried about bandwidth issues).
Steve Gillmor with an opinion piece on the future of RSS and the issue of scalability (since a lot of people are worried about bandwidth issues).
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September 27, 2004
What Are Best Practices for Effective Email Marketing?
Ricky Arriola has some advice on one of the neglected aspects of email marketing, namely improving customer service emails and response management.
Ricky Arriola has some advice on one of the neglected aspects of email marketing, namely improving customer service emails and response management.
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September 26, 2004
E-Mail Senders to Proceed Despite MARID Meltdown
Non-techies like me will find it difficult to follow the engineering and legal issues around email authentication efforts. But at the moment, common standards don't seem likely, with each of the major email processors likely to implement their own versions. All the more reason to trust your email delivery to a service provider with the resources and wisdom to keep up with all the changes.
Non-techies like me will find it difficult to follow the engineering and legal issues around email authentication efforts. But at the moment, common standards don't seem likely, with each of the major email processors likely to implement their own versions. All the more reason to trust your email delivery to a service provider with the resources and wisdom to keep up with all the changes.
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September 24, 2004
Laws, Bounties, International Cooperation Fighting Spam
Javad Heydary summarizes some of the latest developments on the legal front with regard to email marketing and the war on spam.
Javad Heydary summarizes some of the latest developments on the legal front with regard to email marketing and the war on spam.
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September 23, 2004
How to Generate New Sales Leads with a Email Campaigns to a Third-Party Lists
Case study of how to use third-party email newsletters to generate B2B leads. Plenty of practical insight from the folks at MarketingSherpa.
Case study of how to use third-party email newsletters to generate B2B leads. Plenty of practical insight from the folks at MarketingSherpa.
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Spam Onslaught Mounts, But Soon May Face New Barriers
Margie Wylie of the Newhouse News Service offers a summary update on the progress of authentication technologies, and how they might impact on spam levels.
Margie Wylie of the Newhouse News Service offers a summary update on the progress of authentication technologies, and how they might impact on spam levels.
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September 21, 2004
Exposed Sender ID Patents Up Debate
A brief look at this shows that anti-spam technology might not be implemented quite so fast or as comprehensively as we'd like, because of concerns over patent and legal issues.
A brief look at this shows that anti-spam technology might not be implemented quite so fast or as comprehensively as we'd like, because of concerns over patent and legal issues.
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September 17, 2004
Do Duplicate Email Sends Pay Off?
An EmailSherpa case study with some inspiring results - a 5.8% conversion rate (just under 6 buyers for every 100 emails sent, I think; you need to examine the figures carefully) for a $100 product.
An EmailSherpa case study with some inspiring results - a 5.8% conversion rate (just under 6 buyers for every 100 emails sent, I think; you need to examine the figures carefully) for a $100 product.
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Do E-Mail Coupons Really Work?
This brief case study would suggest so. But what I find most interesting is how the Internet enabes this kind of local business and advertising model to work (read the article to see what I'm talking about).
This brief case study would suggest so. But what I find most interesting is how the Internet enabes this kind of local business and advertising model to work (read the article to see what I'm talking about).
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September 15, 2004
E-mail authentication summit planned
The FTC is looking for participants for a 2 day summit Nov 8/9 on the issue of sender authentication.
The FTC is looking for participants for a 2 day summit Nov 8/9 on the issue of sender authentication.
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September 14, 2004
How to Launch a Profitable Paid Email Newsletter (Look Ma - No Ads)
MarketingSherpa has the story of how one publisher has succeeded where many others failed.
MarketingSherpa has the story of how one publisher has succeeded where many others failed.
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Developing an Email Marketing Strategy in Hospitality
A long and detailed piece which takes readers through many important elements in the development of an email marketing strategy. The focus (and examples) relate to hotels and hospitality, but there are many general insights in there for other industries.
A long and detailed piece which takes readers through many important elements in the development of an email marketing strategy. The focus (and examples) relate to hotels and hospitality, but there are many general insights in there for other industries.
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September 09, 2004
Splamity spam
I've got a bunch of articles and press releases in front of me reporting on how spammers are getting more (or less) compliant with law, and sending more (or less) of the darned things. But frankly, I can't be bothered to report on it, since it's basically the same messages that come out every few weeks. Or maybe I'm just tired today.
I've got a bunch of articles and press releases in front of me reporting on how spammers are getting more (or less) compliant with law, and sending more (or less) of the darned things. But frankly, I can't be bothered to report on it, since it's basically the same messages that come out every few weeks. Or maybe I'm just tired today.
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September 06, 2004
Spammers embrace email authentication
The Register reports on comments suggesting that spammers don't seem unduly perturbed by new email authentification requirements. But it still makes life just that little bit harder for the dark side of email.
The Register reports on comments suggesting that spammers don't seem unduly perturbed by new email authentification requirements. But it still makes life just that little bit harder for the dark side of email.
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September 01, 2004
ESPC to Prospective Members: Adopt SPF, or Else
Email authentication systems seem to be building their own momentum, as another industry organization puts its money where its mouth is.
Email authentication systems seem to be building their own momentum, as another industry organization puts its money where its mouth is.
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