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An E-Mail Marketer's Guide to Deliverability, Part 1: SPF
I recently mused that legislation and delivery technology wouldn't dominate 2005 quite like 2004, and then all today's entries are about that very subject. This one takes a look at email authentication techniques designed to cut down on spam (and false positives), explaining the ins and outs of SPF or Sender Policy Framework.
I recently mused that legislation and delivery technology wouldn't dominate 2005 quite like 2004, and then all today's entries are about that very subject. This one takes a look at email authentication techniques designed to cut down on spam (and false positives), explaining the ins and outs of SPF or Sender Policy Framework.
Permalink | January 31, 2005 |
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