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Holiday Survey Research Brief
From the front page of this vendor site you can access a new white paper on surveyed consumer responses to retail emails sent over the holiday shopping season. It covers such aspects as the influence on buying decisions, the importance of branding and trust, impact of mailing frequency, and more.

[This post brought to you by Campaigner Email Marketing]
Permalink | January 26, 2005 | 0 comment(s) - add yours!
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