Latest posts | Feed | By Mark Brownlow on January 29, 2005
Marketers missing the boat on e-mail testing and tactics, Jupiter says
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
