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Marketers missing the boat on e-mail testing and tactics, Jupiter says
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
Permalink | January 29, 2005 |
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