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Value of Message is Key for Consumers
Alan Chapell runs over a recent report from the Ponemon Institute's 2005 Online Consumer Permissions Study, and draws out insight and advice for (email) marketers. There's also a link to the original report itself.

[This post brought to you by Campaigner Email Marketing]
Permalink | January 21, 2005 | 0 comment(s) - add yours!
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