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Bye Bye Email?
This article reporting on a Blog Business Summit comes close to actually making me angry. It begins with the suggestion that "Blog feeds are rapidly replacing email as a form of proactive marketing communications". Erm...no they're not. Nor can they really be considered proactive.
Chris Pirillo is quoted as saying that "email marketing is dead", a line he's been using for quite a long time now. Presumebly all the case study successes I still keep coming across are figments of my imagination, then.
I like blogs (obviously - I'm writing this one), but it disappoints me that we still get locked into an either/or mentality when it comes to strategies and tactics.
Done right, email works brilliantly for marketers *and* customers. Done right, blogs/RSS work brilliantly for marketers and customers. And they're not mutually exclusive.
This article reporting on a Blog Business Summit comes close to actually making me angry. It begins with the suggestion that "Blog feeds are rapidly replacing email as a form of proactive marketing communications". Erm...no they're not. Nor can they really be considered proactive.
Chris Pirillo is quoted as saying that "email marketing is dead", a line he's been using for quite a long time now. Presumebly all the case study successes I still keep coming across are figments of my imagination, then.
I like blogs (obviously - I'm writing this one), but it disappoints me that we still get locked into an either/or mentality when it comes to strategies and tactics.
Done right, email works brilliantly for marketers *and* customers. Done right, blogs/RSS work brilliantly for marketers and customers. And they're not mutually exclusive.
[This post brought to you by Campaigner Email Marketing]
Permalink | February 17, 2005 | 0 comment(s) - add yours!
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Permalink | February 17, 2005 | 0 comment(s) - add yours!
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