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Email Marketing: The First 48 Hours Are Critical
Raj Khera offers a summary of the findings from vendor MailerMailer's "Email Marketing Use and Trends Report: H1 2004". It basically contains industry by industry comparisons of core metrics like open rate and CTR. Not sure how useful that is given all the statistical ifs and buts that go with such figures, but all data is interesting.

[This post brought to you by Campaigner Email Marketing]
Permalink | February 16, 2005 | 0 comment(s) - add yours!
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