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How to Reduce Email Unsubscribes by 35% & Boost Holiday Sales
A brief case study from the folks at EmailSherpa. It reports the gains made by changing the style of an e-newsletter and offering a "reduce mailing frequency" option.

[This post brought to you by Campaigner Email Marketing]
Permalink | February 18, 2005 | 0 comment(s) - add yours!
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