Latest posts | Feed | By Mark Brownlow on February 22, 2005
Landing Page Handbook: How to Raise Conversions
Just finished looking over this MarketingSherpa tome and reworked this website as a result! It's a fairly weighty 190 pages that takes you through the basics of landing page design, letting case studies and marketer's own experience demonstrate the value of different approaches to various elements of page layout and content.
If you've conducted your own extensive tests on landing pages, much will be familiar to you. If not, then this book will shoot you up the learning curve. It also includes a dedicated section on landing pages for email campaigns.
Just finished looking over this MarketingSherpa tome and reworked this website as a result! It's a fairly weighty 190 pages that takes you through the basics of landing page design, letting case studies and marketer's own experience demonstrate the value of different approaches to various elements of page layout and content.
If you've conducted your own extensive tests on landing pages, much will be familiar to you. If not, then this book will shoot you up the learning curve. It also includes a dedicated section on landing pages for email campaigns.
[This post brought to you by Campaigner Email Marketing]
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