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Use E-Mail to Boost Offline Retail Sales
In his regular column, Paul Soltoff tries to persuade readers of the benefit of using email to drive traffic to offline stores, and then has a number of suggestions as how best to do it. He's always got some good ideas up his sleeve, though his statement on email appending is a little disingenuous; "this is an approved and compliant tactic under the CAN-SPAM legislation" Approved by...customers? Grey area in my book.
In his regular column, Paul Soltoff tries to persuade readers of the benefit of using email to drive traffic to offline stores, and then has a number of suggestions as how best to do it. He's always got some good ideas up his sleeve, though his statement on email appending is a little disingenuous; "this is an approved and compliant tactic under the CAN-SPAM legislation" Approved by...customers? Grey area in my book.
Permalink | February 07, 2005 |
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