Latest posts | Feed | By Mark Brownlow on March 16, 2005
DoubleClick
The DoubleClick Q4 2004 Email Trend Report is out, for those interested in trend data. You can access it off the company's homepage. There are various small fluctuations in typical metrics, but the bottom line is things are better - with revenue per delivered email rising.
I'd pitch things as "the battle continues." It seems that the continual progress made in best practices and email marketing applications more or less counterbalances the "losses" due to the problems associated with email security, spam, inbox overload etc.
We're running hard to keep still or make slow forward progress. And that's not bad given the general pessimism you used to hear about the industry.
The DoubleClick Q4 2004 Email Trend Report is out, for those interested in trend data. You can access it off the company's homepage. There are various small fluctuations in typical metrics, but the bottom line is things are better - with revenue per delivered email rising.
I'd pitch things as "the battle continues." It seems that the continual progress made in best practices and email marketing applications more or less counterbalances the "losses" due to the problems associated with email security, spam, inbox overload etc.
We're running hard to keep still or make slow forward progress. And that's not bad given the general pessimism you used to hear about the industry.
[This post brought to you by Campaigner Email Marketing]
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