Forrester's Nail: Current E-Mail Practices Hitting Plateau
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Mickey Alam Khan describes a presentation on the state of email marketing by Jim Nail, principal analyst at Forrester Research. Nail's take is a valid twist on the "email marketing is dead" line. He suggests that campaign-based practices are indeed starting to hit upper limits in terms of success, but that there's still huge potential in event and behavior-triggered email. He cites good examples of these "new" opportunities.
Permalink | March 10, 2005 |
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