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The Great RSS Reader Bandwagon
Pamela Parker investigates the rush by newspapers to get in on RSS publishing as an alternative to other distribution methods. Both in terms of content delivery to readers and through their own branded newsreaders (the software that picks up and displays feeds on your PC).
As she says, nobody's too sure how this will all work out from a publisher or marketer perspective. One danger I can see is that if the branded newsreader is delivering ads, and there are ads in the feeds as well, we could soon be in a bigtime ad overload situation for the recipients...?
So they'll all go back to reading email newsletters...?
Pamela Parker investigates the rush by newspapers to get in on RSS publishing as an alternative to other distribution methods. Both in terms of content delivery to readers and through their own branded newsreaders (the software that picks up and displays feeds on your PC).
As she says, nobody's too sure how this will all work out from a publisher or marketer perspective. One danger I can see is that if the branded newsreader is delivering ads, and there are ads in the feeds as well, we could soon be in a bigtime ad overload situation for the recipients...?
So they'll all go back to reading email newsletters...?
Permalink | March 04, 2005 |
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