RSS Adoption Not Really Simple
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Overview of the results of a study on the value and penetration of RSS for marketing purposes; the author does an excellent job of highlighting all the issues that surround the RSS vs email marketing debate. The study's conclusions are a question of interpretation though. One man's half-empty glass is another man's half-full one.
[This post brought to you by Campaigner Email Marketing]
Permalink | March 21, 2005 | 0 comment(s) - add yours!
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Permalink | March 21, 2005 | 0 comment(s) - add yours!
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