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Building an Opt-In E-Mail List
Jeanne Jennings has some words of advice for those just starting to build their opt-in lists, plus some thoughts on address appending.

One comment I'd disagree with is when Jeanne says to collect addresses before creating any emails because "there's no sense creating an e-mail newsletter (or other type of e-mail communication) if there's no one to send it to."

While intuitively correct, there's much to be said for having something to show prospective subscribers before they commit to giving you their address.

Permalink | April 26, 2005 | 0 comment(s)
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