Latest posts | Feed | By Mark Brownlow

E-Mail's Seven Seconds
Nice article from Al DiGuido. He recalls life selling billboard advertising and the traps that many advertisers and agencies would fall into when it came to billboard messaging. Then he compares this with email and suggests it's time to stop obsessing about deliverability and open rates, and focus more on the art and science of advertising / marketing.

Permalink | April 11, 2005 | 0 comment(s)
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