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Establishing the Right Email Frequency
G. Simms Jenkins offers up various rules of thumb and guidelines you can use to plan the frequency of your mailouts. Some nice suggestions in there, particularly regarding segmenting for frequency in addition to content.
G. Simms Jenkins offers up various rules of thumb and guidelines you can use to plan the frequency of your mailouts. Some nice suggestions in there, particularly regarding segmenting for frequency in addition to content.
Permalink | April 18, 2005 |
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