Long, detailed article giving the results from the recent Internet Retailer email marketing survey. Based on responses from large online retailers, email marketing is doing well, and the results make fascinating reading.
As with all surveys it seems these days, you need to apply some objective thought to the conclusions drawn.
For example, retailers who email more frequently get higher response rates. That doesn't necessarily mean that you'll get higher response rates if you up your mailing frequency, as is implied by the author.
One great thing about the article is you can send it to any of those "email is dead" people. I quote: "Almost 45% of respondents to the survey say the response rates to their e-mail marketing campaigns are climbing; only 16% report a downward trend."
Comments closed for this post