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MailerMailer Releases Email Marketing Metrics for 2004
MailerMailer (an email list management service provider) just released a metrics report for the second half of 2004. The above link takes you to the press release with a results summary, and you can get the report as a freebie if you sign up to their newsletter. See for details.

Among the highlights - improvements in deliverability, but slight drops in open rates and CTR. Nice to see the company acknowledging the impact on measured open rates of image supression features in recent email client upgrades. In other words, a drop in open rate may be more to do with measurement difficulties rather than a real reduction in the number of people "opening" the emails.

Permalink | April 06, 2005 | 0 comment(s)
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