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The Nomenclature of Opt-In
Derek Harding defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.
As an aside, he suggests that on double opt-in lists, "on average over 50 percent of initial requests are unconfirmed." Just FYI, the equivalent figure on my own newsletter is 39%.
Derek Harding defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.
As an aside, he suggests that on double opt-in lists, "on average over 50 percent of initial requests are unconfirmed." Just FYI, the equivalent figure on my own newsletter is 39%.
Permalink | April 22, 2005 |
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