Latest posts | Feed | By Mark Brownlow on April 22, 2005
The Nomenclature of Opt-In
Derek Harding defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.
As an aside, he suggests that on double opt-in lists, "on average over 50 percent of initial requests are unconfirmed." Just FYI, the equivalent figure on my own newsletter is 39%.
Derek Harding defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.
As an aside, he suggests that on double opt-in lists, "on average over 50 percent of initial requests are unconfirmed." Just FYI, the equivalent figure on my own newsletter is 39%.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
