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The Nomenclature of Opt-In
Derek Harding defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.

As an aside, he suggests that on double opt-in lists, "on average over 50 percent of initial requests are unconfirmed." Just FYI, the equivalent figure on my own newsletter is 39%.

Permalink | April 22, 2005 | 0 comment(s)
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