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Personalize and Customize E-Mail
Paul Soltoff bemoans the prevalence of generic emails sent to all those on a list. Then suggests how you might begin the process of customer database segmentation through an evaluation of recency, frequency and monetary outlay.
Paul Soltoff bemoans the prevalence of generic emails sent to all those on a list. Then suggests how you might begin the process of customer database segmentation through an evaluation of recency, frequency and monetary outlay.
Permalink | April 19, 2005 |
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