Latest posts | Feed | By Mark Brownlow on May 23, 2005
CAN-SPAM Changes Seen as Fair
Some background on the decision-making that's gone on at the FTC, plus the reaction of selected players to the proposed changes.
Can-Spam is certainly better than no law. But I'm developing a healthy cynicism toward it. It doesn't actually matter how much you tinker with it - spammers aren't going to comply. All you're really doing is further regulating the legitimate email marketing space.
If spammers were ethical law-abiding people, they wouldn't be spammers in the first place. Where action is needed is in enforcement.
Some background on the decision-making that's gone on at the FTC, plus the reaction of selected players to the proposed changes.
Can-Spam is certainly better than no law. But I'm developing a healthy cynicism toward it. It doesn't actually matter how much you tinker with it - spammers aren't going to comply. All you're really doing is further regulating the legitimate email marketing space.
If spammers were ethical law-abiding people, they wouldn't be spammers in the first place. Where action is needed is in enforcement.
[This post brought to you by Campaigner Email Marketing]
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