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The Dirty Little Secret About Spam
Detailed article in Fast Company which explores the willingness (or not) of marketers to solve the spam problem, given that some big-time brands are allegedly enjoying the benefits of lax anti-spam measures.
It names and shames a couple of multinationals, highlights the work of Andy Sernovitz and the Inbox Defense Task Force and exposes some of the double standards in email marketing.
Detailed article in Fast Company which explores the willingness (or not) of marketers to solve the spam problem, given that some big-time brands are allegedly enjoying the benefits of lax anti-spam measures.
It names and shames a couple of multinationals, highlights the work of Andy Sernovitz and the Inbox Defense Task Force and exposes some of the double standards in email marketing.
Permalink | May 14, 2005 |
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