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Email Campaign Practices of Major Retailers
Early results from a survey by vendor Silverpop suggest there's plenty of room for improvement in the email marketing practices of online retailers.
The authors highlight areas like personalization, subscription communication, content segmentation and sign-up practices, where relatively small changes can make a world of difference to bottom line results.
Early results from a survey by vendor Silverpop suggest there's plenty of room for improvement in the email marketing practices of online retailers.
The authors highlight areas like personalization, subscription communication, content segmentation and sign-up practices, where relatively small changes can make a world of difference to bottom line results.
Permalink | May 25, 2005 |
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