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LegalZoom E-zine Helps Clients Stay in Touch
Case study with some interesting insights into list hygiene practices, subject lines and editorial policy.
The e-newsletter's editor sums up the value of that particular marketing format very nicely in this qote: "Whether subscribers buy this month is not the point. My goal for the newsletter was to have subscribers not only remain customers but stay engaged over time. We want to keep the LegalZoom name in front of people as a trusted legal source."
Case study with some interesting insights into list hygiene practices, subject lines and editorial policy.
The e-newsletter's editor sums up the value of that particular marketing format very nicely in this qote: "Whether subscribers buy this month is not the point. My goal for the newsletter was to have subscribers not only remain customers but stay engaged over time. We want to keep the LegalZoom name in front of people as a trusted legal source."
Permalink | May 27, 2005 |
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