Latest posts | Feed | By Mark Brownlow
The $5.5 Million Month
A case study of the Kestler Financial Group. which uses email marketing to interact with independent agents and brokers.
What stands out is the built-in interactivity within the email itself, plus the sensible use of tracking metrics in follow-up efforts. I love this bit, for example...
"If the broker requests a quote at 3 a.m., the sales force has an instant opening, "You must be busy if you're requesting quotes so late at night..."
This is also one of those case studies you use when anyone questions the potential of email marketing: "It achieved an estimated $4,400 ROI for every dollar spent."
A case study of the Kestler Financial Group. which uses email marketing to interact with independent agents and brokers.
What stands out is the built-in interactivity within the email itself, plus the sensible use of tracking metrics in follow-up efforts. I love this bit, for example...
"If the broker requests a quote at 3 a.m., the sales force has an instant opening, "You must be busy if you're requesting quotes so late at night..."
This is also one of those case studies you use when anyone questions the potential of email marketing: "It achieved an estimated $4,400 ROI for every dollar spent."
Permalink | June 02, 2005 |
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