Latest posts | Feed | By Mark Brownlow on June 21, 2005
This article from the folks at SubscriberMail suggests using the summer lull (assuming you have one, and assuming it's summer where you are) to take a step back and reconsider where you're going with your email marketing.
After throwing out a few questions on your basic practices and tactics, the article also lists what some of this vendor's clients are doing to get the most out of email - perhaps a few ideas for you to adapt?
It's easy to get in a rut wih email - setting a regular time for reflection and review is never a bad thing.
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