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This article from the folks at SubscriberMail suggests using the summer lull (assuming you have one, and assuming it's summer where you are) to take a step back and reconsider where you're going with your email marketing.
After throwing out a few questions on your basic practices and tactics, the article also lists what some of this vendor's clients are doing to get the most out of email - perhaps a few ideas for you to adapt?
It's easy to get in a rut wih email - setting a regular time for reflection and review is never a bad thing.
Permalink | June 21, 2005 | 0 comment(s) - add yours!
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