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(Case study) Arizona Uses E-Zine to Pave Way for Road
Anyone doubting the power of email take heed of this look at how the Arizona Department of Transportation uses an email newsletter as a tool for communicating with (and building a consensus among) the various parties involved in a major new road project.
The discussion about using the e-newsletter as a tool for building trust is particularly relevant to more commercial retention email efforts.
Anyone doubting the power of email take heed of this look at how the Arizona Department of Transportation uses an email newsletter as a tool for communicating with (and building a consensus among) the various parties involved in a major new road project.
The discussion about using the e-newsletter as a tool for building trust is particularly relevant to more commercial retention email efforts.
Permalink | June 22, 2005 |
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