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(Case study) E-mailings Boost Boston Dry Cleaner's Business
A look at how a three-store dry cleaning outfit uses email to drive business. It's a story rather than an analysis, but you'll pick up tips about such things as subject lines and building trust.
The owner recommends collecting email addresses for the future, even if you don't have a current use for them. I'd say tread warily there - if you get permission and don't use it, you lose it.
When you get round to sending something several months after the date you got the address, people may well have forgotten they signed-up and start throwing the S word around.
A look at how a three-store dry cleaning outfit uses email to drive business. It's a story rather than an analysis, but you'll pick up tips about such things as subject lines and building trust.
The owner recommends collecting email addresses for the future, even if you don't have a current use for them. I'd say tread warily there - if you get permission and don't use it, you lose it.
When you get round to sending something several months after the date you got the address, people may well have forgotten they signed-up and start throwing the S word around.
Permalink | June 25, 2005 |
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