Latest posts | Feed | By Mark Brownlow
(Case study) GoToMeeting Tests RSS & Podcasting Advertising Campaign
EmailSherpa gets some insights into test campaigns using RSS and podcasting. There are fewer concrete numbers than we're used to from Sherpa, but a lot of practical advice on the buying process, the kinds of ads/campaigns to run, and the suitability of RSS audiences.
The biggest take away is that we're perhaps entering phase 2 of RSS advertising. It's now just about large enough to be a realistic opportunity to reach early adopters and evangelists in the tech world, but it's not generally the right venue for other niches and more general audiences.
Phase 3 is coming soon, though...
EmailSherpa gets some insights into test campaigns using RSS and podcasting. There are fewer concrete numbers than we're used to from Sherpa, but a lot of practical advice on the buying process, the kinds of ads/campaigns to run, and the suitability of RSS audiences.
The biggest take away is that we're perhaps entering phase 2 of RSS advertising. It's now just about large enough to be a realistic opportunity to reach early adopters and evangelists in the tech world, but it's not generally the right venue for other niches and more general audiences.
Phase 3 is coming soon, though...
Permalink | June 17, 2005 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
