Latest posts | Feed | By Mark Brownlow on June 17, 2005
(Case study) GoToMeeting Tests RSS & Podcasting Advertising Campaign
EmailSherpa gets some insights into test campaigns using RSS and podcasting. There are fewer concrete numbers than we're used to from Sherpa, but a lot of practical advice on the buying process, the kinds of ads/campaigns to run, and the suitability of RSS audiences.
The biggest take away is that we're perhaps entering phase 2 of RSS advertising. It's now just about large enough to be a realistic opportunity to reach early adopters and evangelists in the tech world, but it's not generally the right venue for other niches and more general audiences.
Phase 3 is coming soon, though...
EmailSherpa gets some insights into test campaigns using RSS and podcasting. There are fewer concrete numbers than we're used to from Sherpa, but a lot of practical advice on the buying process, the kinds of ads/campaigns to run, and the suitability of RSS audiences.
The biggest take away is that we're perhaps entering phase 2 of RSS advertising. It's now just about large enough to be a realistic opportunity to reach early adopters and evangelists in the tech world, but it's not generally the right venue for other niches and more general audiences.
Phase 3 is coming soon, though...
[This post brought to you by Campaigner Email Marketing]
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