MSN Requires Sender ID Today
Latest posts | Feed | By Mark Brownlow on June 22, 2005
According to a DMNews article, any email sent to an @hotmail.com address as of today will be automatically diverted to the junk mail folder if the sender doesn't have the right Sender ID authentication.
You might want to check with your email marketing service to make sure they're ready for this, or with your IT folks if you send the emails out yourself.
This is probably just the beginning of the widespread implementation of authentication checks. Like a lot of email technology and deliverability issues, it's hard to keep on top of things. And even if you're up-to-date, it's hard to actually understand how it all works (especially if you're basically a marketing person like me).
That's another reason to have your email delivery handled by a professional service, even if you're just a small business with a couple of hundred addresses on your list.
You might want to check with your email marketing service to make sure they're ready for this, or with your IT folks if you send the emails out yourself.
This is probably just the beginning of the widespread implementation of authentication checks. Like a lot of email technology and deliverability issues, it's hard to keep on top of things. And even if you're up-to-date, it's hard to actually understand how it all works (especially if you're basically a marketing person like me).
That's another reason to have your email delivery handled by a professional service, even if you're just a small business with a couple of hundred addresses on your list.
[This post brought to you by Campaigner Email Marketing]
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