Latest posts | Feed | By Mark Brownlow on June 16, 2005
Blundering mindlessly across the Internet while pretending to work, it's amazing what pleasant surprises you can turn up.
This blog by consultants Marcos Menendez and Pete Lustig offers tips and insight into optimizing your email newsletters and associated campaigns. Warm, personal and useful.
For example, the current front page has posts on the value of polls, the importance of headlines, the role of passion, integrating newsletters with other media, and the problem with keeping up a continuous publication schedule...
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