Latest posts | Feed | By Mark Brownlow on June 23, 2005
(E-newsletters) Ugh. Learn From Our Recent Email Mistakes
Bravo to EmailLabs for their own analysis of where they went wrong in a previous mail they sent out to clients and newsletter subscribers (basically encouraging readers to vote for them in an award showdown).
Their comments highlight areas all newsletter publishers should heed.
An e-newsletter succeeds when it "sells" within the context of giving benefit to the reader, for example by positioning the sender as an expert when offering readers advice.
Anytime you then send out a mail that is too overt and one-sided in its pursuit of benefits to the sender, then you're breaking one of the golden rules of e-newsletter marketing.
Bravo to EmailLabs for their own analysis of where they went wrong in a previous mail they sent out to clients and newsletter subscribers (basically encouraging readers to vote for them in an award showdown).
Their comments highlight areas all newsletter publishers should heed.
An e-newsletter succeeds when it "sells" within the context of giving benefit to the reader, for example by positioning the sender as an expert when offering readers advice.
Anytime you then send out a mail that is too overt and one-sided in its pursuit of benefits to the sender, then you're breaking one of the golden rules of e-newsletter marketing.
[This post brought to you by Campaigner Email Marketing]
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