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Email statistics
Marketing consultancy eROI released some figures showing how read, click and sent metrics change through the week. And they review how these patterns themselves changed over the past 12 months.
Difficult to comment without knowing where the numbers come from, but it's clear from this and other reports that the "best day to send" is a moving target.
It's also clear that open rates are even less of a useful measure than they ever were.
First, it's still difficult to qualify what a read actually means, given it can range from someone skipping past the email in a preview pane to someone carefully reading your email from top to bottom.
Second, security measures in email clients mean the tracking images used to gauge open rates just aren't working anymore.
Marketing consultancy eROI released some figures showing how read, click and sent metrics change through the week. And they review how these patterns themselves changed over the past 12 months.
Difficult to comment without knowing where the numbers come from, but it's clear from this and other reports that the "best day to send" is a moving target.
It's also clear that open rates are even less of a useful measure than they ever were.
First, it's still difficult to qualify what a read actually means, given it can range from someone skipping past the email in a preview pane to someone carefully reading your email from top to bottom.
Second, security measures in email clients mean the tracking images used to gauge open rates just aren't working anymore.
Permalink | June 01, 2005 |
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