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How to Beat the Spam Filters
Kristie Tamsevicius describes the changes made to a client's e-newsletter, and how that panned out in terms of deliverability improvements.

You can't argue with the results, but the idea of inserting odd characters into words the spam filters don't like (so they no longer trigger the filter) isn't really an option for most newsletter publishers, given the likely "eh?" reaction from their audience.

Permalink | June 01, 2005 | 0 comment(s)
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