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The Key Metric: Clicks to Opens
Ray Schultz reports on some useful little insights offered by Elaine O'Gorman of Silverpop at a recent conference. She comments on email marketers' choice of metrics and the factors that influence deliverability. For example, she says your actual content is surprisingly unimportant for determining your delivery rates...
Ray Schultz reports on some useful little insights offered by Elaine O'Gorman of Silverpop at a recent conference. She comments on email marketers' choice of metrics and the factors that influence deliverability. For example, she says your actual content is surprisingly unimportant for determining your delivery rates...
Permalink | June 08, 2005 |
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