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(Law) New Email Marketing Rules in the European Union: One Year Later
Mattias Durnik offers a very thorough overview of the state of email marketing legislation in the EU.
He makes some good points about the relationship between the law and best practices. What many people forget in all the fuss about Can-Spam this and Can-Spam that is that recipients don't judge your email on whether it's legal or not. Their definition of spam is not the one used by the EU or the FTC.
Permission, relevancy, value, timeliness are not words you'll generally find bandied around in legislator's offices. But those are the rules consumers want email marketers to abide by.
Mattias Durnik offers a very thorough overview of the state of email marketing legislation in the EU.
He makes some good points about the relationship between the law and best practices. What many people forget in all the fuss about Can-Spam this and Can-Spam that is that recipients don't judge your email on whether it's legal or not. Their definition of spam is not the one used by the EU or the FTC.
Permission, relevancy, value, timeliness are not words you'll generally find bandied around in legislator's offices. But those are the rules consumers want email marketers to abide by.
Permalink | June 28, 2005 |
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