Latest posts | Feed | By Mark Brownlow on June 18, 2005
(Law) No need for ADV in subject lines
The FTC just reported on the idea of obliging mailers to label unsolicited commercial email with an "ADV" tag in the subject line.
Their conclusion? It wouldn't help. So they recommend against such a law.
Makes sense really. It's like asking bank robbers to wear an "I am a bank robber" t-shirt, so that security staff can prevent them entering the building.
One problem with the FTC's notes on this issue is their reference to "legitimate marketers", meaning those who send UCE but comply with legislation.
Technically, legitimate is the correct word to use. But I'd be happier if we could consider "legitimate" email marketing as based on permission, and not just on compliance with legislation.
Because that's how consumers see it.
The FTC just reported on the idea of obliging mailers to label unsolicited commercial email with an "ADV" tag in the subject line.
Their conclusion? It wouldn't help. So they recommend against such a law.
Makes sense really. It's like asking bank robbers to wear an "I am a bank robber" t-shirt, so that security staff can prevent them entering the building.
One problem with the FTC's notes on this issue is their reference to "legitimate marketers", meaning those who send UCE but comply with legislation.
Technically, legitimate is the correct word to use. But I'd be happier if we could consider "legitimate" email marketing as based on permission, and not just on compliance with legislation.
Because that's how consumers see it.
[This post brought to you by Campaigner Email Marketing]
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