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Life After Spam
A report on the state of email marketing among retailers, interwoven with quotes from vendors offering insights into best practices.
It wasn't long ago that we had a swathe of "email marketing is dead" articles. Now we're getting the "email marketing has a bit of a cold, but is still coming to work" response.
At some point it just becomes part of the standard marketing armoury. Then we can stop arguing about it's inherent value - which has been clear for ages - and focus on making it better.
A report on the state of email marketing among retailers, interwoven with quotes from vendors offering insights into best practices.
It wasn't long ago that we had a swathe of "email marketing is dead" articles. Now we're getting the "email marketing has a bit of a cold, but is still coming to work" response.
At some point it just becomes part of the standard marketing armoury. Then we can stop arguing about it's inherent value - which has been clear for ages - and focus on making it better.
Permalink | June 03, 2005 |
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