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(List mgmt) Unusual way to get more subscribers
A brewery gives new sign-ups a share in the company, plus another share if they refer four friends to their email list.
OK, I admit this may not be an approach you can use for your own email lists, but take a look around their site and company and I bet you it will make you think a little bit about marketing in general.
They're also a subject of a case study by MarketingSherpa.
A brewery gives new sign-ups a share in the company, plus another share if they refer four friends to their email list.
OK, I admit this may not be an approach you can use for your own email lists, but take a look around their site and company and I bet you it will make you think a little bit about marketing in general.
They're also a subject of a case study by MarketingSherpa.
Permalink | June 25, 2005 |
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