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Moms Reward Retail Email Marketers for Campaigns that Offer Value and Discounts - If They Are Convinced to Subscribe
A joint survey by EmailLabs and Lucid Marketing reveals some insights into the mom demographic and their behavior with regard to retailer email marketing endeavors.

Among the highlights, "to receive coupons and discounts" is cited as the biggest motivator for moms signing up to newsletters or promotions.

Don't forget, though, that the survey is based on what respondents say they do or think, and not on actual observed behavior...

Permalink | June 10, 2005 | 0 comment(s)
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