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(Tactics) Custom landing pages serve up leads
This article by Karen J. Bannan picks the brains of various clever marketing people to produce a list of tips and recommendations for landing page design.
In the last week or two, I've noticed several companies missing huge opportunities because clicking through on ads and links in email and elsewhere takes you to a generic index page and not a landing page reflecting what the ad was actually all about.
It's basics really.
This article by Karen J. Bannan picks the brains of various clever marketing people to produce a list of tips and recommendations for landing page design.
In the last week or two, I've noticed several companies missing huge opportunities because clicking through on ads and links in email and elsewhere takes you to a generic index page and not a landing page reflecting what the ad was actually all about.
It's basics really.
Permalink | June 17, 2005 |
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