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(Layout) E-Mail Heatmaps: More Than a Hot Technology
Eye-tracking technology is a common way to see how people view a web page. It offers lots of insight into the position, layout, style and content of landing page copy and images, for example.
This is the first mention I've seen of a logical extension to this technology, namely applying it to emails.
Jeanniey Mullen describes the process, its benefits and reveals a few practical insights from her own use of the tool.
Eye-tracking technology is a common way to see how people view a web page. It offers lots of insight into the position, layout, style and content of landing page copy and images, for example.
This is the first mention I've seen of a logical extension to this technology, namely applying it to emails.
Jeanniey Mullen describes the process, its benefits and reveals a few practical insights from her own use of the tool.
Permalink | July 25, 2005 |
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