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(Layout) E-Mail Heatmaps: More Than a Hot Technology
Eye-tracking technology is a common way to see how people view a web page. It offers lots of insight into the position, layout, style and content of landing page copy and images, for example.

This is the first mention I've seen of a logical extension to this technology, namely applying it to emails.

Jeanniey Mullen describes the process, its benefits and reveals a few practical insights from her own use of the tool.

Permalink | July 25, 2005 | 0 comment(s)
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